Company Overview

At Classcard, our mission is to empower every class provider to become tech-enabled and shed the label of being tech-challenged. We believe that technology should be an enabler, not a barrier, for educators and trainers.

About the Role:

We are looking for a Performance Marketing Specialist to drive lead generation efforts through targeted digital campaigns. This role involves leveraging data-driven strategies to optimize marketing performance, attract high-quality leads, and maximize conversion rates.

Key Responsibilities:

• Develop and execute performance marketing strategies across SEM, SEO, social media, email, and content marketing channels.
• Manage and optimize lead generation campaigns, using data analytics to enhance lead quality and quantity.
• Analyze campaign performance metrics and adjust strategies to improve ROI and conversion rates.
• Efficiently allocate budgets to maximize cost-effectiveness and overall impact.
• Conduct A/B testing and experimentation to optimize ad creatives, landing pages, and audience targeting.
• Collaborate with sales and marketing teams to refine lead nurturing processes and ensure seamless lead handover.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in performance marketing and lead generation.
• Expertise in digital marketing tools and platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in SEO, SEM, and paid media campaign management.
• A/B testing and conversion rate optimization (CRO) experience.