The Performance Marketing professional for lead generation is responsible for planning, executing, and optimizing digital marketing campaigns to drive high-quality leads, utilizing various channels and data-driven strategies to achieve targeted performance goals.
Key Responsibilities:
- Campaign Strategy: Develop and execute performance marketing strategies to generate leads, employing channels such as SEM, SEO, social media, email, and content marketing.
- Lead Acquisition: Manage lead generation campaigns, using data analytics and optimization techniques to attract and convert prospects into high-value leads.
- Data Analysis: Analyze campaign data and key performance indicators to make informed adjustments and enhance lead quality and quantity.
- Budget Management: Efficiently allocate budgets to maximize the return on investment for lead generation efforts.
- A/B Testing: Conduct A/B tests and experimentation to fine-tune marketing initiatives and improve conversion rates.
- Lead Nurturing: Collaborate with sales and marketing teams to develop lead nurturing strategies and ensure seamless lead handover.
Qualifications:
- Bachelor's degree in marketing or a related field.
- Proven experience in performance marketing and lead generation.
- Proficiency in digital marketing tools and platforms.
- Analytical mindset and data-driven decision-making skills.
- Strong communication and collaboration abilities.
If you are a results-driven marketer with a passion for optimizing lead generation campaigns, we invite you to apply for this role, where your efforts will directly contribute to business growth through a continuous stream of high-quality leads.
<aside>
👉 To apply:
Write to us at [[email protected]](mailto:[email protected]?subject=%7BJob%20role%7D%20x%20%7BYour%20fullname%7D)
</aside>