Location: Bangalore or Remote

Job Type: Full-Time

About Us: We are a rapidly growing B2B SaaS startup, providing innovative solutions through our platform, Classcard. We are looking for a motivated and versatile Marketing Specialist to join our team. This is a unique opportunity to shape and execute our marketing strategy while directly impacting the growth and success of our company.

Key Responsibilities:

1. Performance Marketing:
   • Manage and optimize paid advertising campaigns on Facebook and Google Ads.
   • Collaborate with our external performance marketing consultant to ensure cohesive and effective strategies across platforms.
   • Monitor key metrics, analyze performance data, and adjust campaigns to maximize ROI.
2. BTL (Below-the-Line) Marketing Strategies:
   • Develop and execute on-ground marketing strategies tailored to reach our target audience in niche markets.
   • Create and manage promotional events, roadshows, and other experiential marketing activities.
3. Partnership Development:
   • Identify, negotiate, and execute strategic partnerships with industry gatekeepers, associations, and influencers that align with Classcard’s goals.
   • Manage and nurture relationships with key partners to drive awareness and growth.
4. Event Representation:
   • Identify, plan, and attend industry events, trade shows, and conferences, both locally and internationally.
   • Represent Classcard with professionalism and enthusiasm, networking with potential clients, partners, and influencers.
5. Content and Communication Strategy:
   • Collaborate with freelance content writers to ensure consistent and engaging messaging across all platforms.
   • Oversee the creation of marketing materials, presentations, and other content needed for campaigns and events.
6. Market Research & Competitive Analysis:
   • Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
   • Provide insights and recommendations to guide product development and marketing strategies.
7. Budget Management:
   • Manage the marketing budget effectively, ensuring optimal allocation of resources across channels and initiatives.
   • Track spending and report on ROI for all marketing activities.
8. Cross-Functional Collaboration:
   • Work closely with the sales, product, and customer support teams to align marketing strategies with business goals.
   • Provide feedback from the market to help shape product features and improvements.
9. Innovative Growth Initiatives:
   • Experiment with and implement creative growth strategies that can include viral marketing, community-building, and leveraging emerging platforms.

Qualifications:

• Proven experience in a similar marketing role, preferably within a startup environment.
• Strong knowledge of performance marketing, particularly Facebook Ads and Google Ads.
• Experience in event planning and execution, partnership management, and BTL marketing.
• Excellent communication and negotiation skills.
• Ability to work independently and as part of a team in a fast-paced environment.