About Classcard

Classcard is a SaaS platform that helps academies and educational businesses manage registrations, schedules, payments, attendance, and communication — all in one place. We work with sports academies, tutoring centres, and performing arts schools across multiple countries.

Organic search is already one of our best-performing acquisition channels, and the next phase of our growth depends on producing content that genuinely stands out. We're looking for a talented, passionate content creator to help build and drive this content engine — across our B2B audience (academy owners and operators) and the wider community of educators and parents we serve.

This role is for someone who already has some content experience and is ready to learn how content strategy connects to business outcomes. You'll work closely with our marketing leadership to build a content engine tied to measurable growth goals — with real responsibility, real creative freedom, and someone senior in your corner helping you connect great content to results.

What You'll Do

Content Creation

• Creating content will be the bulk of the role — blog posts and SEO content, the cornerstone of how we grow organic search.
• Produce video content, graphics, and visual assets that bring our story to life across channels.
• Own our social media content across Instagram, LinkedIn, and Twitter/X.
• Write help docs, guides, and email copy that support customers across the journey.
• Repurpose content across platforms — turn one strong idea into many formats that work everywhere.

Brand-Building & Strategy

• Work with marketing leadership to develop a content strategy built around our customer journey — from first search to active academy.
• Help shape and document our brand voice and guidelines so everything we publish feels unmistakably Classcard.
• Think about the story you're telling and the audience you're talking to — not just filling a brief or chasing algorithms.

Analytics & Reporting